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Joe Lycett changed his name to 'Hugo Boss' to protest against the company
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Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
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Amazon.com: Hugo Boss NO. 1 Eau de Toilette - Fragrance for Men, 4.2 Fl. Oz. : Hugo Boss: Beauty & Personal Care
Hugo Boss
Inside the big Hugo Boss rebrand | Vogue Business
